Policy information
This policy outlines how Spark Marketing collects, uses, and protects client and visitor data across our website and services.
Last Updated: 13 June, 2026
This Privacy Policy explains how Spark Marketing collects, uses, stores, and protects personal information in the course of operating its marketing and advertising services, websites, digital platforms, and business communications. Spark Marketing is a marketing agency based in Victoria, Australia.
Spark Marketing complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where personal information relates to individuals outside Australia, Spark Marketing also considers applicable overseas privacy obligations, including the General Data Protection Regulation and the UK GDPR, where required by law.
By accessing or using Spark Marketing’s website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the handling of information described here, you should stop using the website or services.
Spark Marketing collects personal information when you engage with us as a client, supplier, prospect, or website visitor, or when you voluntarily provide information through communications or forms. This includes contact and business-related information such as names, business names, job titles, email addresses, telephone numbers, postal addresses, and similar details.
In the delivery of marketing services, Spark Marketing may collect and store project-related information such as campaign briefs, creative materials, approvals, reports, analytics outputs, and correspondence. Financial information required for invoicing, payments, and recordkeeping is also collected and maintained in accordance with accounting and tax obligations.
When you visit our website, technical data may be collected automatically. This may include IP addresses, browser and device information, operating system details, referral data, and information about how users interact with website features.
If you apply for employment or contract-based roles, Spark Marketing may collect resumes, portfolios, references, and related recruitment materials. Where marketing work involves media assets, personal information may appear in images, videos, or recordings provided by clients or collaborators as part of a campaign.
Spark Marketing does not knowingly collect personal information from children under thirteen years of age. If such information is identified, it will be deleted promptly.
Spark Marketing does not request sensitive personal information such as government-issued identifiers, health information, or detailed financial account credentials. Payment processing is handled by secure third-party providers, and Spark Marketing does not store full payment details.
If sensitive information is voluntarily provided without being requested, it is provided at your discretion. Spark Marketing recommends avoiding the transmission of sensitive information unless it is necessary for a specific and secure business purpose.
Personal information is used solely for purposes connected to operating a marketing agency and providing services. This includes managing client relationships, planning and executing campaigns, producing creative and analytical outputs, communicating with clients and partners, responding to inquiries, processing payments, and maintaining internal business records.
Information is also used to operate, maintain, and improve Spark Marketing’s digital platforms, manage risk, prevent misuse, and protect system integrity.
Analytics and performance data may be used to assess effectiveness, understand engagement, and refine services. Where consent is required under applicable law, Spark Marketing will obtain it before processing personal information for these purposes.
Personal information is processed only where permitted by law. Depending on the context, this may rely on consent, the need to perform a contract or requested service, compliance with legal obligations, or legitimate business operations that do not override individual rights.
Where processing relies on consent, consent may be withdrawn at any time. Withdrawal does not affect processing that occurred prior to the withdrawal.
Spark Marketing applies administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, alteration, or loss. These measures include secure hosting environments, controlled system access, encrypted communications, monitoring processes, backups, and internal data-handling policies.
Despite these safeguards, no system can be guaranteed to be fully secure. If a data breach occurs that is likely to result in serious harm, Spark Marketing will respond in accordance with the Notifiable Data Breaches scheme and applicable legal requirements.
Spark Marketing’s website uses cookies and similar technologies to support functionality, analyze performance, and understand visitor interaction. Some cookies are necessary for core website operation, while others support analytics and marketing measurement.
Where required, consent is obtained before non-essential cookies are used. You may manage or disable cookies through browser settings, noting that this may affect website performance.
Third-party tools such as analytics platforms, tag management systems, advertising technologies, and email marketing services may process information under their own privacy practices.
Spark Marketing may disclose personal information to service providers that support business operations, including hosting providers, payment processors, marketing platforms, analytics providers, and professional advisers. These providers are permitted to process personal information only as required to deliver their services.
Some personal information may be processed or stored outside Australia. Spark Marketing takes reasonable steps to ensure that overseas recipients handle information in a manner consistent with Australian privacy requirements.
Spark Marketing’s website may include links to third-party websites or platforms. Spark Marketing is not responsible for the privacy practices of third parties, and any information shared with them is governed by their own privacy policies.
Personal information is retained only for as long as required to meet business, contractual, and legal obligations. Financial and tax records are generally retained for seven years. Recruitment information is retained only for the period necessary to complete hiring processes and meet regulatory requirements. When information is no longer required, it is securely deleted or anonymized.
Personal information is primarily stored and processed in Australia. Some service providers or systems used by Spark Marketing may operate in other jurisdictions. Appropriate safeguards apply regardless of storage location.
Under Australian law, you may request access to personal information held about you and request correction of inaccurate, outdated, or incomplete information. Requests must be submitted using the contact details below, and identity verification may be required.
You may opt out of marketing communications at any time by using the unsubscribe option provided or by contacting Spark Marketing directly.
Spark Marketing’s services and website are not intended for children under thirteen years of age. Any identified child-related personal information will be removed promptly.
Spark Marketing aims to provide accessible digital experiences and aligns its website with WCAG 2.2 AA guidance. Users who experience access barriers are encouraged to contact Spark Marketing for assistance.
Spark Marketing may use artificial intelligence and automation tools to support marketing operations, content development, analysis, and communications. Outputs generated using such tools are reviewed by staff prior to use. Automated processing is not used to make decisions that produce legal or similarly significant effects without human involvement.
When you contact Spark Marketing through forms, email, messaging platforms, or third-party tools, communication content and contact details are collected to respond to your request. Some communication platforms may process data outside Australia under their own privacy practices.
Spark Marketing’s website may link to or integrate with social media platforms. These platforms may collect information about your activity in accordance with their own policies. Spark Marketing does not control how social media providers process personal information.
This Privacy Policy may be updated from time to time to reflect changes in legal requirements, technology, or business practices. The “Last Updated” date will be revised accordingly. Users are responsible for reviewing the current version.
For privacy-related questions or requests, please contact Spark Marketing through the contact form available on our website.
If you have questions about data collection, information sharing, or privacy practices, our team can provide clarification and address concerns related to this policy.
